New York-New York uses the New York City theme of its name in many ways. Its architecture creates an impression of the New York City skyline; the hotel includes several towers configured to resemble New York City skyscrapers, such as the Empire State Building and the Chrysler Building. In front of the property is a pool representing New York Harbor, with a 150 ft tall replica of the Statue of Liberty, a roller coaster, and replicas of the Brooklyn Bridge, Soldiers and Sailors Monument, the Whitney Museum of American Art, and Grand Central Terminal, among other well-known structures. Within the resort, particular gambling areas, bars, eating areas and meeting rooms are named after New York City neighborhoods or landmarks. The main casino area, for example, is named after Central Park, while the "Village Eateries" food court is modeled after New York City's Greenwich Village, even including real menus from New York Chinese takeout restaurants taped to the doors of the mock apartment buildings. New York-New York uses the trademarked slogan "The Greatest City in Las Vegas".

New York-New York Hotel Attractions
The Roller Coaster at New York-New York, formerly known as 'Manhattan Express', travels through the property's interior and exterior, and has cars painted to resemble a traditional Checker Cab; the coaster is 203 ft tall, has a maximum drop of 144 ft, and reaches speeds up to 67 mph. The ride has recently undergone a variety of enhancements including the introduction of a magnetic braking system and new trains from Premier Rides. New York-New York Hotel is also home to Zumanity, the third show from Cirque du Soleil to take up permanent residence in Las Vegas and the first to be directed primarily toward adult audiences. It is the only permanent Cirque show to restrict admission to those under 18 years of age. The theater is arranged as a cabaret, with sofas and bar stools complementing the standard theater seats. The Master of Ceremonies for the show is Joey Arias, a drag queen hailing from New York City.